What does "Heliophilia" mean? Desire to stay in the sun. An attraction or adaptation to sunlight, as the sunflower. The brand wanted to create a summer brand for all those heliophiles out there who always expect summertime during the whole year, follow the sunlight as a sunflower, who live their best lives in bare foots and in light clothes. They believe in simplicity, comfort and having fun under the sunlight. They love colors and patterns. Sexy, joyful and effortless, this is how we want to live our summer.
